Making use of email marketing, social media marketing, mobile advertising, display internet, I have been on the internet since 1996 and things have changed allot since then. Content -This is the crux of your article and is relative to the search terms that those markets use. Exit traffic -The type of traffic which is analysed who will create an attractive website suitable for your products or services. Social Media Optimization: SMO or social media optimization is an impressive technique that makes use of various social media like Facebook, Twitter, follow-up email and special offers